Thursday, May 8, 2008
The key to success for Law’s Lawn Care has been customer service, customer service, customer service. Ryann Law, company founder and president says the growth his business has experience has come primarily from “wearing himself out” in making sure the company’s customers are happy with the service they receive. In the beginning, Ryann understood that it was important, with this type of company, to contact and connect with his customers in a meaningful way. With his gregarious personality and instant smile, Ryann quickly gained the trust and respect of his client base. His initial marketing strategy of door-to-door contacting is proving to be tremendously successful.
Law’s Lawn Care also has found success as they’ve established personal relationships with all of their clients. This type of relationship goes far beyond typical lawn care company services. For instance, Ryann and his company keep detailed records of each client they serve and whenever possible employees are encouraged to address the client by name when communicating with them. The company also encourages employees to “go the extra mile” by asking clients for their specific preferences in regards to the services they receive. These two strategies have significantly set this company apart from their competition.
Law’s Lawn Care funding has come from self funds. Initially, Ryann agonized over the option to self fund. However, after a few months of being in business, the company’s profits grew substantially. It was then that Ryann knew this funding method would be a success. The first six months of company revenues were $14,500 which the company used to purchase additional equipment. This equipment allowed Law’s Lawn Care to expand their service offering and shortly thereafter they hired their first employee.
As far as the future goes, Law’s Lawn Care continues to develop company strategies based on their core competency - customer service. Future company plans include aggressive growth tactics designed to transition Law’s Lawn Care into a large competitor in the lawn care and landscaping industry. As for the short term, company goals include: hiring two maintenance crews to keep up with company demand, doubling their revenue stream, and allowing the founder and president, Ryann Law, to refocus his efforts on future planning and business strategies.
The Orem SBDC has been instrumental in the success of Law’s Lawn Care. The Center has assisted Ryann with Marketing Strategies, Training Classes, Employee Regulations, and Tax Consulting. With this joint partnership Ryann Law knows he has the keys to ensure his business success.
Posted by Orem SBDC at 7:41 AM
“Katumba is derived from an old South Pacific word meaning beautiful. My father served there in World War II. He later named his cabinet making business Katumba’s. In honor of my father I have carried on his name to my business in hopes to give you the same breath taking service he gave to his clients. My name is Floralyn and Katumba’s Day Spa and Salon is a dream I have had since I became a Cosmetologist. I worked at the same salon for 13 years and didn’t feel like I was providing my clients everything I had to offer. After several years my husband and friends finally convinced me that I had the potential to start a salon that would be beautiful and successful. Katumba’s was founded on the idea that everyone has the ability to do whatever they put their mind to.”
When Floralyn Martinez first came into the Orem Small Business Development Center and told us about her dream, we were very anxious to assist her. Floralyn’s determination and stick-to-itiveness impressed us. There were many challenges to overcome as Floralyn began the process of starting her business. The first major obstacle was funding. As a result of some difficult personal financial hardships Floralyn and her husband had declared bankruptcy several years before and no bank was willing to fund them. However, with the assistance of the Orem SBDC Floralyn was able to successfully obtain two local economic development loans. The $40,000 she received from these loans carried her through the startup phase of her business.
The Orem Small Business Development Center also helped Floralyn with her financial projections. This included estimating her startup costs, inventory costs, monthly sales, and working capital. Once her projections were complete the center helped her write her business plan, which included multiple revisions for her different funding partners.
Since that time, Floralyn says she has learned many important aspects of being a business owner. She has learned that:
1. Everything is more expensive then you think it is going to be.
2. You have to keep a positive perspective on everything you do in the business.
3. As a business owner you need to build a good support team to assist you.
Part of Floralyn’s support team has been the Orem SBDC. When asked about her experience with the Orem SBDC Floralyn said, “Ken made me feel like I was on top of the world and that I could do anything. I also felt at peace with him immediately. The Orem SBDC has a relaxing office environment. So as a client, I didn’t feel intimidated. Ken never let me get discouraged and he is always so positive. When you start getting discouraged he tackles the issues behind the discouragement and you work together to find solutions.”
Posted by Orem SBDC at 7:35 AM